01
01 / The deal
NO FEE.
A SHARE.
Most brands buy one post, pay once, and forget you by Monday. We would rather
you own a piece of what you build.
NO FOLLOWER MINIMUM
A 400-follower account with the right video beats a 400,000-follower account with the wrong one. We have both watched it happen.
WE DO NOT TOUCH YOUR EDIT
No script approval, no brand police, no revision rounds. You know your audience. We do not.
YOUR OWN LINK AND CODE
You see exactly what your videos did. So do we. Same dashboard, same numbers, both sides.
NON-EXCLUSIVE, ALWAYS
Work with whoever else you want. We are renting a video, not buying your feed.
02
02 / The brief
SIX RULES.
NO BRAND BOOK.
This is the entire briefing. There is no forty-page deck behind it.
01
SHOW THE APP IN THE FIRST TWO SECONDS
No intro, no "hey guys", no setup. The thing on screen is what stops the scroll. If the app first appears at second nine, nobody is left to see it.
02
ONE REAL PAIN, NAMED EXACTLY
The missed day. The streak you broke on a Wednesday. The night you promised yourself tomorrow. Pick one and be specific. Vague inspiration converts nobody.
03
ROUGH BEATS POLISHED
Shot on a phone, no grade, no transitions. The people who download a discipline app are worn out by staged content. Do not hand them more of it.
04
NEVER INVENT A NUMBER
If you say day 41, it has to be day 41. Made-up streaks and made-up results are the one thing that ends a partnership here, with no conversation about it.
05
LABEL THE PARTNERSHIP
Use the platform's paid-partnership tag every single time. It is the law in most places, and an audience forgives disclosure far faster than it forgives being played.
06
WHEN ONE LANDS, RUN IT BACK
Do not go looking for a fresh idea. Make the same video ten more times with a different opening line. That is where the money actually is, and almost nobody does it.
03
03 / What you get
MORE THAN A LOGIN
Full access
Every feature unlocked, free, for as long as you create. You cannot sell a sixty-day discipline app you have never run for sixty days.
Hook bank
Close to a hundred tested opening lines, tagged by what each one is built to do - saves, comments, follows. Use them, rewrite them, ignore them.
The real numbers
What your videos drove and what converted. Including the weeks where the answer is nothing. Nobody gets better at this flying blind.
Direct line
Two founders, no agency, no account manager. You send a message, one of us answers it.
First look
New features reach you before the store gets them. Being first with something nobody has seen is free reach.
No quota
No minimum per month, no penalty for going quiet. Post when you have something worth posting.
04
04 / Where we actually are
THE HONEST PART
We would rather lose you on this page than waste your month. StepZero is not in
the App Store yet, and that changes what this is worth today.
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Now
TestFlight onlyThe app is real and in daily use, but not publicly downloadable. There is no subscription revenue yet, so there is nothing to share yet either. Applying now puts you in the first group - not on a payroll.
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At launch
The share switches onThe day the app goes live and paid, tracking starts and so does your cut. Everyone accepted before launch keeps their rate permanently, even if we lower it for the people who show up later.
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Until then
You get the head startFull access now, the hook bank now, and a run at a niche that is nowhere near crowded. Early is the whole advantage, and it stops being worth anything once forty people have it.
05
05 / Apply
TAKE THE FIRST STEP
Four fields. We read every application ourselves and answer either way,
usually inside a few days.